The company has officially established a film studio and plans to launch an animated series titled “Labubu and Friends,” followed by a feature-length film. The first draft of the script for season one of “Labubu and Friends” was completed on January 15, and the copyright was registered on March 18.
Labubu is a brand of collectible plush toy monster elves created by Hong Kong-Belgian designer Kasing Lung and marketed by and sold exclusively at China-based retailer Pop Mart.
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The character Labubu is a Nordic forest elf and a member of “The Monsters,” a whimsical group of creatures created by Hong Kong artist Kasing Lung. The Labubu series features an extended “family” of characters, including the grand leader Zimomo and fellow members like Mokoko, Tycoco, Yaya, Spooky, and Pato.
Labubu dolls have taken the world by storm in recent months, sparking shopping frenzies both online and in stores and becoming a viral fashion statement.
Beyond the wildly popular blind box collectibles, Pop Mart has taken the brand even further. The Pop Mart City Park in Beijing, which opened in 2023, has become a hotspot for Labubu fans. The company has registered multiple Labubu-related trademarks under international classifications including education and entertainment, lighting and HVAC (heating, ventilation, and air conditioning), and fitness equipment.
