Coca-Cola Nigeria has reignited one of its most beloved global campaigns with the official launch of Share A Coke in Lagos on October 23, 2025. The event, a colourful and immersive brand experience, welcomed media professionals, content creators, and Coke fans to celebrate the timeless values of sharing, personalization, and community that have made Share A Coke a cultural phenomenon around the world.
The high-energy launch brought the campaign’s essence to life through interactive installations, creative personalisation zones, and electrifying performances by some of Nigeria’s most celebrated artists, including Wande Coal, Odumodu, Falz, Shody, D.J Shawn, and Rybeena. Guests were encouraged to locate and personalise Coca-Cola bottles bearing their names or those of loved ones, creating moments of joy and connection captured in photos and videos shared across social media platforms.
Speaking at the event, Mariam Khan, General Manager of Coca-Cola Nigeria, described Share A Coke as “the return of the most loved campaign for Gen Zs. This campaign is more than just names on bottles. It’s about creating real connections. When you hand someone a Coke with their name on it, you’re giving them something deeply personal: their identity, their moment, and their story and that’s what makes Share A Coke so special,” she said.
The event also featured an engaging digital activation where attendees scanned QR codes on specially marked bottles to generate personalised “Share A Coke Memory” digital keepsakes. The experience seamlessly blended nostalgia with innovation, showcasing Coca-Cola’s ability to evolve with its audience while preserving the emotional connection that defines the brand.
Yusuf Murtala, Senior Director and Head of Marketing at Coca-Cola Nigeria, highlighted the campaign’s strategic relevance in reconnecting the brand with younger audiences. “We’re reintroducing a campaign with global heritage and giving it a modern Nigerian pulse. By combining personalization, digital interactivity, and community storytelling, we’re creating experiences that people want to share, not just products they want to buy,” he said.
Also speaking at the launch, Valerie Odubogun, Director of Frontline Marketing at Coca-Cola Nigeria, emphasised the importance of authentic engagement in every aspect of the campaign. “Our goal is to ensure that Share A Coke resonates at every touchpoint, from retail shelves to social spaces,” she said. “It’s about sparking conversations, creating smiles, and celebrating the joy that comes from sharing a Coke with someone you care about.”
Originally launched globally more than a decade ago, Share A Coke became a defining marketing movement by replacing the iconic Coca-Cola logo with popular first names on bottles and cans. In Nigeria, the campaign has enjoyed enormous success, strengthening emotional ties to the brand and inspiring a culture of connection among young people. Its return in 2025 marks a renewed commitment by Coca-Cola Nigeria to celebrate individuality while fostering a sense of togetherness across communities.
Following the Lagos launch, Share A Coke will roll out nationwide with personalised bottle drops, interactive pop-up stations in major cities, and a series of influencer-led digital activations under the hashtag #ShareACokeNG. The campaign will continue to spotlight everyday stories of friendship, love, and celebration, reminding Nigerians that a simple act of sharing can create moments that last.
“As we relaunch this iconic campaign, we’re not just reintroducing a product experience; we’re reviving a movement,” Mariam Khan concluded. “Share A Coke is about joy, connection, and community. We want every bottle shared to represent a story, a smile, and a moment that brings people closer together.”